Our vision for 2009!!

This month has been largely dedicated on planning for 2009. I always ask myself how I can do a better job as a husband, father, trainer, business owner, friend etc. I reflect back some of the things I have done well over the past year and some things that I did not do so well. One common thing I always tell myself is that there is always room for improvement and growth.

I do not like to get complacent. That's what kills people. Whether it be a relationship or a business I have seen people take the relationships be it a spouse or a customer for granted. I constantly tell myself that I'm blessed to be in the business I am and have such great clients and trainers to work with. I always remind myself of that and it's important going forward to keep working on all the relationships in my life. Personal training is really a relationship business!

So looking ahead into 2009 I'm not going to buy into this circle the wagons mentality some businesses are doing. Which to me is like playing not to lose much like our beloved Vikings who used to build a lead and then play the "prevent " defense where they would let other teams move down the field hoping they could outlast them by trying to let them score slow enough while hoping the other team will run out of time before they can catch up. In the end they always seem to blow the game. I think this also goes for business. As soon as you pull back and behave with fear you start to lose.

This year we are going to increase our offerings to clients with monthly fitness activities such as moonlight cross county skiing, rock climbing walls and other monthly fitness outings to build camaraderie and relationships within our own base. We will also hold more client appreciation events to say "thank you, we appreciate you." We will have more seminars and clinics available for clients to come and get educated. We are aiming to be on I-tunes with podcasts and you tube with videos. Our website will also become a source of multimedia content. We will also be doing more giving back to the community with habitat for humanity projects and fundraisers like the two wellness events we did last year.

The bottom line is we are going to step up our level of service and commitment to our clients and our community. We want to be shining light in a world of negativity. I'm sick of hearing how bad everything and everyone is. I was planning our marketing calendar last night and getting energized by all the things we can offer and do this upcoming year. It really made it hard to go to bed afterwards.

Screw the recession! We are planning to not just try to survive(the Vikings prevent defense) but instead thrive this year! i plan on dedicating myself to higher level of service to all my client and clients of our studio. From thank you notes to recognizing birthdays and accomplishments more readily(thanks to a database manager finally) this can be done. We need feedback from you who read this blog and come to our facility. Because what we think will make it better doesn't matter if it doesn't jive with what all of you think. So please fill out our survey and help us plan for an awesome 2009!